Target Audience Research: Quantitative - Draft 1

Demographic

1. What gender are you?

• Male
• Female

     2.  What age category do you fit into?

• 10-15
• 16-20
• 21-30
• 31-45
• 46+

     3.  What is your main occupation?

• Full-time job
• Part-time job
• Student
• Other: ______________

     4.  Where about in the UK are you from?

• North
• East
• South
• West
• Central

Knowledge of the Genre

     1.  Have you had an education in media?

• Yes
• No

     2.  What is your favourite media?

• Music
• Film
• Short-Film
• Photography
• TV
• Magazines
• Other: _____________

     3.  Have you seen a short film?

• Yes
• No

     4.  Which of these is true about 'short form' media?

• A film that is longer than 40 minutes.
• A film that has in-depth character stories.
• A film that is usually 10 minutes.
• A film that needs a lot of high budget funding.

     5.  Do you know of any of these short films?

• Youth
• About a Girl
• September
• The Six Dollar Fifty Man
• Two Cars, One Night
• The Most Beautiful Man in the World
• Stripes
• Soft

     6.  Have you seen any of these short films?

• Youth
• About a Girl
• September
• The Six Dollar Fifty Man
• Two Cars, One Night
• The Most Beautiful Man in the World
• Stripes
• Soft

Viewing Habits

     1.  How often do you watch a film?

• One or more a day
• One a week
• One a month
• One a year
• Never

     2.  What is you favourite genre?

• Comedy
• Horror
• Thriller
• Social Realism
• Action
• Adventure
• Other: _______________

     3.  How do you consume short films?

• Online
• TV
• Theatres
• Exhibitions 
• Other: _______________

     4.  Do you know any of these online places to find short films? (tick as many as you want)

• Film4.com
• MUBI
• NetFlix
• Vimeo
• YouTube
• Shortoftheweek.com
• Filmsshorts.com

     5.  Have you ever been to a theatre/exhibition and seen a short film? 

• Yes
• No

Content

     1.  Select themes/issues you feel that are under-explored in films from the following:

• Imprisonment vs. Freedom
• Stimulation vs. Boredom
• Substance Abuse
• Underage Pregnancy
• Youth anti-social behaviour
• Mourning 
• Disability vs. Ability

     2.  Select types/groups of people that are under-represented in films from the following:

• Elderly
• Youth
• Asian Ethnic Groups
• Caucasian Ethnic Groups
• Black Ethnic Groups
• Mentally ill 
• Physically ill
• High economic class
• Low economic class

     3.  What do you see most important about films?

• Sound
• Cinematography
• Story
• Aesthetic
• Actor(s)
• Director(s)
• Other: _________________

     4.  Is CGI (Computer-Generated Imagery) important for you when watching a film or do you prefer         naturally-shot films?

• CGI
• Naturally-shot